From the pioneers to the pioneers of Rock 'n Roll, Blues, Soul and Country, Tennessee has always valued those who venture off the beaten path and come back with a story to tell.

Bike Tennessee is a statewide road cycling initiative featuring professionally curated road cycling routes that showcase the small towns, natural landscapes and hidden gems that can only be found along Tennessee’s backroads.

I lead the branding team in creating an identity system, paid media, and website.

My Role: Design Director, Future Cyclist

Special Shout Out: This incredible logo is by Rodolfo Rojo

Agency: VML Client: Tennessee Tourism BikeTN.com